Cutting the hobby work to be found for the factory
Tesseract 3D · São Paulo, Brazil
THE CHALLENGE
It sold factory models. It looked like a toy shop.
Tesseract is an industrial 3D printing studio: plant layouts, machinery and trade-show models for B2B buyers who order on specification. The same site also sold toy art, D&D miniatures, GoPro mounts and corporate gifts. An engineer searching for a plant model landed on a catalogue that could not say what it was, and 27 of its page titles were too long for Google to show in full.
WHAT WE BUILT
The catalogue lost four categories.
Toy art, D&D miniatures, GoPro mounts and corporate gifts came off the domain. They sold, but every one of them told Google — and buyers — that this was a hobby shop. What stayed is what the factory is built for.
Industrial buyers, nobody else.
Toy art, D&D, GoPro, gifts.
Every page backs up the next.
A page for every real question.
Instead of one generic catalogue, the site is organised the way an industrial buyer searches: plant models, machinery, trade-show stands, prototyping, materials, sectors. Each page answers one question and points to its neighbours.
Built around what buyers type.
Pages point to their neighbours.
27 were too long for Google.
Rebuilt light, page by page.
The new site ships the page and nothing else. The home page that weighed 1.2 MB with 109 scripts now weighs 45 KB with eight — same 23 images. Every page also got the description it was missing: 18 had none.
Same images, a fraction of the code.
For the engineer on the shop floor.
18 pages had none.
Built so nothing loses its address.
A rebuild is where sites usually lose their ranking: old links break and search engines start over. The old addresses are mapped to their new pages — accents fixed, pages moved, posts that competed with each other merged — so what the domain earned carries over.
Old links land on the new page.
What the old site earned, stays.
Posts that competed became one.
WHAT CHANGED
Audited Jul 25 · rebuilt Aug 2026
HOW WE KNOW
The page weight was measured by Brantheo, comparing the home page Tesseract runs today with the rebuilt one — the same 23 images, 1,217,740 bytes of markup and 109 scripts against 45,538 and eight. The title and description counts come from our audit of the old site on July 25, 2026, and the redirects from the migration map itself. Traffic and ranking are not on this page on purpose: they start counting when the new site takes over the domain.
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